Commemorative promotional campaign
A motivational campaign was developed with the main message being...
The artwork was based upon Lord Kitchener’s recruitment campaign back in 1914. The promotional marketing campaign was inspired by the infamous style of posters used to inform, motivate and recruit during World War 1.
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Outcome
To instil a sense of community spirit and cohesion and promote a sense of place
Objectives
- To inform and educate residents on the role Cannock Chase District played/s in the national picture and the impact of World War 1
- Offer intergenerational opportunities which offer experiences associated with World War 1 and present military life
- To support commemorative events, which enable the wider community to engage
- To provide pathways into existing activities to increase community participation within the Armed Forces communities
- To combine traditional processes with modern technology to engage new audiences
Ron Mattison - War Veteran and Volunteer at Marquis Drive War Hut
Hednesford Army Cadets
Lee Cotterill, Mechanic for National Tyres - Cannock
Sapper Clive Smith - Engineers Regiment, 61 Field Squandran, Explosive Ordnance Disposal Team
Children from Bridgtown Primary School
Sheila Harding, Norton Canes
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