Published: Thursday, 25th June 2026
Cannock Chase Council raised the Armed Forces Day flag on Monday 22 June to mark the start of Armed Forces Week, paying tribute to the dedication and sacrifice of the Armed Forces community.
The ceremony took place outside the Civic Suite in Cannock, with a speech delivered by the Chair of the Council, Councillor Andrea Muckley, alongside a blessing from Reverend Stephen Reynolds from St. Luke’s. Councillor John Parkes was invited to raise the flag in recognition of his exceptional and ongoing commitment to supporting veterans and service personnel.
A veteran himself, Councillor Parkes was chosen for this honour not only for his service but also for his tireless charitable work. He is an ambassador for Blesma, the Royal British Legion, and Help for Heroes. Through these roles, he has supported fellow veterans in overcoming physical and mental challenges, drawing on his own experiences—from facing homelessness after leaving the Armed Forces to competing in the Invictus Games and representing Team GB in wheelchair rugby and indoor rowing.
Blesma, supports serving and ex-service personnel living with limb loss or serious injury, helping them rebuild independence and lead fulfilling lives. The Royal British Legion provides lifelong support to members of the Armed Forces community and is widely recognised for its annual Poppy Appeal. Help for Heroes delivers recovery programmes and rehabilitation services to veterans who are wounded, injured, or sick, supporting them in rebuilding their lives.
Armed Forces Day, taking place this year on Saturday 27 June, marks the culmination of Armed Forces Week—a national opportunity to show support for serving personnel, veterans, reservists, cadets, and their families. The week also includes Reserves Day on 24 June, recognising the valuable contribution of Reserve Forces.
Councillor Muckley said the Council was proud to recognise the Armed Forces community. Raising the flag each year demonstrates Cannock Chase Council’s ongoing commitment to honouring those who serve and ensuring their contribution is never forgotten.
Councillor Parkes said: “I am deeply honoured to be asked to raise the Armed Forces Day flag on behalf of Cannock Chase Council. As a veteran, this week means a great deal to me—it’s a time to recognise the sacrifices made by serving personnel, veterans, and their families. Through my work with Blesma, the Royal British Legion and Help for Heroes, I’ve seen first-hand the importance of the support these charities provide. If this opportunity helps raise awareness of the vital work they do, particularly Blesma, then I’m incredibly proud to play a part.”